Discover expert insights on all things beauty with our Cosmetics category. From anti-aging solutions to facial skincare, body treatments, and hair care, our blog covers the latest trends, tips, and trusted products to help you look and feel your best. Whether you’re searching for ways to maintain a youthful glow, enhance your daily skincare routine, or find specialized hair treatments, our guides and product reviews offer valuable advice tailored to your needs. Explore innovative ingredients, time-tested techniques, and professional recommendations to elevate your beauty routine and achieve the results you want.
Women over 50 face new skincare questions, from loss of firmness to uneven tone. One piece of advice keeps coming up from women who document aging with honesty: stop chasing trends. Over 50 influencer Lisa Butler Grain believes that quality, intention, and consistency do more for mature skin than any viral product. Here, we’ll cover … Read more
As gray hair becomes more prominent, finding a flattering haircut that stays low-maintenance matters more than ever. Many women look for styles that bring out texture and color, which is why shoulder-length gray hair options keep gaining popularity among women in their 60s. This length offers movement, versatility, and just enough room to style it … Read more
There is a reason so many women over 60 are choosing a fresh silver haircut right now. It has less to do with how it makes you feel when you look in the mirror. The style that keeps coming up in salons, on Instagram, and in conversations with colorists is the long bob with side-swept … Read more
One well-known influencer over 50, Lori Altermann, says a big shift in her skin came from maintaining a healthy weight. It’s a reminder that skin appearance isn’t only about serums, vitamins, or sunscreen. It also reflects the way you nourish your whole body. In the following sections, we’ll look at how weight stability supports skin … Read more
Some beauty rules were made for another time. What might have worked in your 20s or 30s doesn’t always work the same way later on. Sticking to those outdated habits can actually add years to your look, but modern beauty is about freedom, comfort, and confidence, not following old guidelines. As skin changes with age, … Read more
Choosing a hair color after 65 involves finding a shade that makes your skin look vibrant. If you have cool undertones, meaning your skin has hints of pink or blue, certain colors will harmonize with your complexion better than others. In the following sections, we’ll look at why ash blonde is a top recommendation for … Read more
Finding a cut that feels modern, flattering, and easy to manage can be a challenge in your 70s. According to celebrity hairstylist Sarah Potempa, the textured crop is the standout style right now for women with short hair who want shape, lift, and softness without the fuss. It works especially well for women dealing with … Read more
Finding the right foundation after 60 can be tricky. Many formulas cling to fine lines, emphasize dry patches, or feel heavy on the skin. But Laura Geller‘s best-selling Baked Balance-n-Brighten Color Correcting Foundation manages to do the opposite. Known for its light, luminous finish, this award-winning formula gives mature skin the soft radiance and tone … Read more
There’s one silver hairstyle that gives women over 60 a boost of confidence: the layered salt and pepper long bob. It’s modern, elegant, and flattering on just about anyone. This cut celebrates your natural beauty and the wisdom that comes with age. As more women embrace their silver strands, this style has become a favorite … Read more
Once you hit 50, makeup starts to feel a little different. What worked in your 30s or 40s doesn’t always give the same results anymore—foundation looks heavier, skin feels drier, and your usual go-to tricks don’t seem to blend as easily. According to celebrity makeup artist Gita Bass, the biggest shift isn’t about buying more … Read more
Some haircuts look good at any age, but a few quietly solve problems we don’t talk about much. Thinning hair is one of them, especially for women over 65 dealing with changes from aging, hormones, medications, or years of coloring. The blunt bob has become a go-to because it creates fullness without trying too hard. … Read more
You might think a glowing, youthful look after 50 means spending hours on skincare or layering makeup, but experts say the real secret often comes down to small, smart details. Here, we’re covering one of the simplest tricks that doesn’t even involve foundation or highlighter, and it’s all about the brows. Brows frame your face, … Read more
Jordan Chiles is proving that a strong skincare and makeup routine can be just as essential as perfecting a vault. Her skincare and makeup routine has become a key part of how she maintains her signature Olympic glam, even through sweat and emotional moments. And as someone whose face is on display while flipping, twisting, … Read more
Finding a haircut that lifts thin hair without feeling heavy or fussy can be a challenge. The sideswept bob does the job with subtle movement, clean lines, and a shape that brings energy to finer strands. This style fits the needs of women over 65 who want volume without complicated styling. Here, you’ll see why … Read more
When it comes to nail color, women over 50 are embracing shades that flatter their skin tone and give their hands a fresh look. While trends change fast, the right polish never goes out of style. Celebrity nail artist Jolene Brodeur—whose clients include Angelina Jolie and Tina Fey—says the secret isn’t following viral nail trends, … Read more
For women over 50, great skin involves paying attention to what works for your body. Mature beauty influencer Kat James says the secret to glowing, youthful skin starts with being mindful of what you put on your skin and in your body. James, who built a following by sharing her honest approach to aging and … Read more
Many women over 55 want their makeup to look fresh, bright, and flattering without adding heaviness or emphasizing fine lines. One simple trick that makeup artists swear by can quickly lift your look and make your eyes appear more awake: using shimmer shadow and liquid liner together. This easy technique adds light, definition, and dimension … Read more
The shaved head has quietly returned to the spotlight, and men over 60 are leading the trend. It’s a clean, confident look that sidesteps the usual worries about thinning hair and time-consuming styling. Let’s explore why it works so well for senior men and how it compares to other low-maintenance cuts. We’ll also cover a … Read more
A great mascara can be central as we age, especially as lashes start to thin, fade, or lose their natural curl. For women over 60, finding one that defines without clumping, flakes, or irritation is key. As celebrity makeup artist Kat James explains, “there are ways to work with those changes instead of against them”. … Read more
Jennifer Aniston surprised fans in New York City with a fresh haircut that nods to her famous ‘Rachel’ era without copying it. The layered look is softer, sexier, and far more current than the shoulder-grazing version she wore on “Friends” in the ’90s. Her update has already sparked talk across social media, beauty forums, and … Read more
Big, bouncy blowouts are having a full moment again, and they’re not just tied to nostalgia. Stars, influencers, and even political figures are stepping out with fluffy curls, glossy movement, and serious root lift. The look channels the ’90s era of Cindy Crawford, supermodel glam, and runway hair that had a strong presence. Let’s look … Read more
Women over 60 often want their makeup to look light, flattering, and expressive without feeling overdone. One of the easiest ways to bring life back to your face is through your eyes, and professional makeup artists agree that a little color and a soft cat-eye can make a world of difference. This isn’t about bold, … Read more
Makeup and beauty routines evolve with time, and for women over 55, the goal is to highlight natural radiance, not hide it. Experts agree that transforming your daily routine doesn’t require a full makeup overhaul — just one simple adjustment that preps your skin for a flawless, glowing finish. Many women in their 50s and … Read more
There’s a beauty habit that one well-known 50+ influencer swears by, and it doesn’t involve a long routine, pricey gadgets, or complicated steps. The tip comes from mature beauty influencer Lori Altermann, who insists on applying sunscreen before she even steps out of her bedroom. Her logic is straightforward: if indoor plants can get sun … Read more
Going silver has become one of the most empowering beauty choices for women over 60, and there’s one style that keeps rising. It’s bold, flattering, and adds freshness: a soft, textured gray pixie. This cut brings natural lift, shows off your features, and makes silver hair look intentional. Here, we’ll look at why this modern … Read more
Fall is the perfect time to refresh your beauty routine. Cooler weather often means drier skin, duller tone, and the need for products that restore glow and hydration. Beauty expert Bobbie Thomas has rounded up some of the season’s most impressive new finds—each designed to boost radiance, strengthen skin, and make daily care a little … Read more
Makeup artist and beauty founder Laura Geller has spent decades creating products for women. Now 68, she has become a trusted voice for women over 60 who want to look fresh, glowing, and confident without covering up who they are. In a recent conversation with Prevention, Geller shared her top makeup strategies for mature skin. … Read more
As beauty trends evolve, many women over 50 are rethinking their makeup routines to enhance their natural radiance and confidence. From lighter foundations to luminous finishes, the focus has shifted from hiding imperfections to embracing a healthy, glowing look. But according to top makeup artists, one essential trick makes all the difference. It’s not about … Read more
Aging gracefully doesn’t mean giving up on beauty—it means redefining it. For many women over 50, the focus shifts from covering up to enhancing what already shines through. Finding makeup and skincare habits that truly lift and brighten can make all the difference, and one 50+ influencer has revealed the age-defying tip she swears by. … Read more
Dry, cracked lips are a year-round nuisance, but the colder months can make things worse, especially for mature skin. As lips lose moisture and collagen with age, they need more than a basic balm to stay soft and smooth. That’s where the latest generation of lip care comes in: formulas that hydrate deeply, smooth lines, … Read more