Discover expert insights on all things beauty with our Cosmetics category. From anti-aging solutions to facial skincare, body treatments, and hair care, our blog covers the latest trends, tips, and trusted products to help you look and feel your best. Whether you’re searching for ways to maintain a youthful glow, enhance your daily skincare routine, or find specialized hair treatments, our guides and product reviews offer valuable advice tailored to your needs. Explore innovative ingredients, time-tested techniques, and professional recommendations to elevate your beauty routine and achieve the results you want.
A great mascara can be central as we age, especially as lashes start to thin, fade, or lose their natural curl. For women over 60, finding one that defines without clumping, flakes, or irritation is key. As celebrity makeup artist Kat James explains, “there are ways to work with those changes instead of against them”. … Read more
Jennifer Aniston surprised fans in New York City with a fresh haircut that nods to her famous ‘Rachel’ era without copying it. The layered look is softer, sexier, and far more current than the shoulder-grazing version she wore on “Friends” in the ’90s. Her update has already sparked talk across social media, beauty forums, and … Read more
Big, bouncy blowouts are having a full moment again, and they’re not just tied to nostalgia. Stars, influencers, and even political figures are stepping out with fluffy curls, glossy movement, and serious root lift. The look channels the ’90s era of Cindy Crawford, supermodel glam, and runway hair that had a strong presence. Let’s look … Read more
Women over 60 often want their makeup to look light, flattering, and expressive without feeling overdone. One of the easiest ways to bring life back to your face is through your eyes, and professional makeup artists agree that a little color and a soft cat-eye can make a world of difference. This isn’t about bold, … Read more
Makeup and beauty routines evolve with time, and for women over 55, the goal is to highlight natural radiance, not hide it. Experts agree that transforming your daily routine doesn’t require a full makeup overhaul — just one simple adjustment that preps your skin for a flawless, glowing finish. Many women in their 50s and … Read more
There’s a beauty habit that one well-known 50+ influencer swears by, and it doesn’t involve a long routine, pricey gadgets, or complicated steps. The tip comes from mature beauty influencer Lori Altermann, who insists on applying sunscreen before she even steps out of her bedroom. Her logic is straightforward: if indoor plants can get sun … Read more
Going silver has become one of the most empowering beauty choices for women over 60, and there’s one style that keeps rising. It’s bold, flattering, and adds freshness: a soft, textured gray pixie. This cut brings natural lift, shows off your features, and makes silver hair look intentional. Here, we’ll look at why this modern … Read more
Fall is the perfect time to refresh your beauty routine. Cooler weather often means drier skin, duller tone, and the need for products that restore glow and hydration. Beauty expert Bobbie Thomas has rounded up some of the season’s most impressive new finds—each designed to boost radiance, strengthen skin, and make daily care a little … Read more
Makeup artist and beauty founder Laura Geller has spent decades creating products for women. Now 68, she has become a trusted voice for women over 60 who want to look fresh, glowing, and confident without covering up who they are. In a recent conversation with Prevention, Geller shared her top makeup strategies for mature skin. … Read more
As beauty trends evolve, many women over 50 are rethinking their makeup routines to enhance their natural radiance and confidence. From lighter foundations to luminous finishes, the focus has shifted from hiding imperfections to embracing a healthy, glowing look. But according to top makeup artists, one essential trick makes all the difference. It’s not about … Read more
Aging gracefully doesn’t mean giving up on beauty—it means redefining it. For many women over 50, the focus shifts from covering up to enhancing what already shines through. Finding makeup and skincare habits that truly lift and brighten can make all the difference, and one 50+ influencer has revealed the age-defying tip she swears by. … Read more
Dry, cracked lips are a year-round nuisance, but the colder months can make things worse, especially for mature skin. As lips lose moisture and collagen with age, they need more than a basic balm to stay soft and smooth. That’s where the latest generation of lip care comes in: formulas that hydrate deeply, smooth lines, … Read more
Some hairstyles look polished in theory, but fall apart in real life. That’s why elegant women tend to avoid certain cuts and colors that work against their features, their confidence, and their everyday schedule. They know that the wrong style can drain the face, emphasize fatigue, or add years instead of softening them. Here, we’ll … Read more
At 87, Jane Fonda continues to redefine what timeless beauty looks like. Her chic pixie-bob hybrid known as the “bixie” proves that short hair can be bold, elegant, and full of life. With its soft layers and effortless texture, it perfectly captures her confidence and sophistication while remaining practical and low-maintenance. The bixie, a mix … Read more
If your makeup isn’t giving you that fresh, lifted look anymore, the problem might be your routine. Many women over 50 are unknowingly stuck on habits that once worked but now emphasize fine lines, dullness, and texture. The good news is that a few small changes can instantly modernize your look. Celebrity makeup artist Sandy … Read more
Aging can feel like uncharted territory, but for many women over 50, it’s also a new beginning—one filled with wisdom, confidence, and a deeper understanding of what makes them feel beautiful. Today, more mature influencers are redefining what beauty looks like at this stage of life, moving away from trends and toward authenticity, self-care, and … Read more
Finding makeup that flatters mature skin isn’t always easy. Over time, skin becomes thinner, drier, and more textured, so the products and tricks that once worked don’t always do the trick anymore. According to top makeup artists, there’s one technique that can lift and freshen your look after 60, and it’s pairing a luminous foundation … Read more
Age doesn’t take away from your style—it refines it. For women over 70, finding the right haircut can completely transform how you feel, adding movement, softness, and confidence to your everyday look. Short haircuts, in particular, have become a favorite choice because they’re easy to manage and effortlessly chic, offering a modern way to express … Read more
Beauty trends are evolving fast, and for women over 60, that means it’s time to rethink old routines. The once-popular matte looks and heavy foundations are being replaced by lighter, glow-enhancing techniques that highlight natural radiance. Yet among all these changes, one particular beauty trick stands out for making a visible difference, according to professional … Read more
Finding the right nail polish shade can completely change how your hands look after 50. While bold or dark colors can sometimes age the skin, the right polish can instantly brighten your hands and make them appear smoother. Celebrity manicurist Jolene Brodeur, who’s worked with stars like Angelina Jolie and Tina Fey, says it’s all … Read more
Aging and beauty go hand in hand, but how women approach this new stage makes all the difference. For many, reaching their 50s means discovering a deeper sense of confidence and authenticity—and that’s exactly what the most inspiring mature influencers are showing online. They’re proving that beauty doesn’t fade with time; it evolves, becoming more … Read more
Hair loss affects millions of Americans every year, but it can still feel deeply personal, especially when it follows a major health scare. Sharon Stone knows that feeling all too well. The 67-year-old actress, best known for Basic Instinct and Casino, shared that she lost significant hair after suffering a stroke and brain hemorrhage in … Read more
Not all beauty habits passed down over the years age well. What once worked might not suit your skin needs or a modern style. Sticking to outdated beauty rules can actually make you look older or dull your natural glow. Women over 50 deserve routines that enhance, not hide. With new skincare science, better ingredients, … Read more
If you’ve ever wondered how women over 50 on Instagram seem to radiate that effortless glow, the secret might be in something deeper than a new miracle serum or 12-step routine. Some of these influencers are embracing where they are, and it shows in their skin, confidence, and energy. Across social media, women like Kat … Read more
A natural glow never goes out of style, but the way you get it should evolve with your skin. Many women over 50 find that old bronzing habits—like heavy contouring or matte powders—start working against them. The goal isn’t to fake a tan or hide lines. It’s to add warmth, life, and a soft radiance … Read more
Finding the right eyeliner after 50 can be tricky. Skin around the eyes gets thinner, drier, and sometimes less firm, which means the same black liquid liner that looked sharp in your 30s might now feel harsh or skip across the lid. Choosing the right product can bring definition back and make eyes look more … Read more
If your makeup routine hasn’t changed in a decade, it might be time for an update. Many women over 50 are realizing that old techniques—once flattering in their 30s and 40s—can now accentuate fine lines, uneven tone, and dryness. The result can be makeup that looks heavier, harsher, or simply outdated. Beauty experts like Sandy … Read more
As skin matures, one of the first places to show change is the lips. They tend to lose fullness, develop fine lines, and feel drier over time. Many women turn to fillers or injections to bring back that youthful look, but there’s a less invasive option that’s getting attention, and it works in minutes. RoC … Read more
Makeup artist Laura Geller knows a thing or two about beauty. As the founder of Laura Geller Beauty and a longtime advocate for women over 50, she’s built her career helping people embrace skin that changes with age. Recently, she called out one common makeup mistake that can instantly make fine lines and wrinkles look … Read more
After decades of bold claims and disappointing results, researchers say a new anti-aging cream may finally deliver what most products only promise. In a recent clinical trial, scientists found that a natural compound called pterostilbene significantly improved skin firmness, elasticity, and wrinkles in just 28 days. The study tested a 0.1% pterostilbene emulsion on volunteers … Read more