This simple beauty hack from top artists works wonders for women 50+ who want a more elegant eye look

Makeup pros agree that there’s one trick that can make mature eyes look softer, brighter, and more defined after 50. It’s switching from black eyeliner to brown. This adjustment gives the eyes shape and contrast without the harsh edges that darker lines can create.

Many women notice that as lashes thin and eyelids lose firmness, black eyeliner starts to look too heavy. That’s where a smooth brown gel pencil can be useful. It glides on easily, adds definition, and flatters a range of eye colors. Here’s how experts say to make the most of this beauty hack and what to know about wearing eyeliner after 50.

The beauty hack that makes mature eyes pop

Makeup artist Jenna Anton says that unlike black, which can look severe or accentuate fine lines, a brown eyeliner gives a lifted, natural definition. It warms the eye area and makes the whites of the eyes appear brighter.

As for the texture, gel liners are smoother and more forgiving on delicate skin than traditional pencils or liquid formulas. They don’t tug, skip, or drag, which is especially helpful if your lids have become drier or crepey. A brown gel pencil, like Ilia Clean Line Gel Eyeliner in Dusk or Neutrogena Intense Gel Eyeliner in Dark Brown, offers rich color that stays put but still looks soft.

The trick is in the application. Instead of drawing a heavy line, smudge it gently into the upper lash line. This gives the illusion of fuller lashes without the harshness. You can also run a bit underneath the lower lashes for balance, just keep it light and diffused. Then, add a coat of mascara to open up the eyes even more.

If smudging or flaking is a concern, apply eyeliner before foundation and concealer. That way, any cleanup is easy, and your base stays flawless. Once you try it, you’ll see why so many artists swear by this simple advice.

More tips for wearing eyeliner after 50

Once you’ve swapped black for brown, a few smart tweaks can help your eyeliner look even better on mature skin. Here are expert-approved tips to keep it flattering and fresh:

  • Avoid the waterline. Lining the inner rim can make eyes look smaller and cause irritation, especially with sensitive eyes.
  • Go for soft edges. A smudged or blended line looks more natural than a sharp one. Use a small brush or Q-tip to blur it.
  • Stick to gel or creamy pencils. They glide on easily and won’t pull at delicate skin like dry pencils can
  • Lift the outer corner. Extend the line slightly upward for a subtle eye-lift effect without going full cat-eye.
  • Match the liner to your coloring. Medium brown flatters most, but if you have fair skin and light eyes, try taupe. If your skin tone is deeper, rich espresso tones work beautifully.

When it comes to eyeliner after 50, less is more. The goal isn’t a dramatic wing or thick line, but soft definition that enhances your eyes naturally. A smooth brown gel pencil does exactly that, giving your look warmth, polish, and the glow that never goes out of style.