If you’ve ever wondered why your skincare routine isn’t giving you the results you expected, the issue might not be the products—it could be the order you’re using them. Applying skincare in the wrong sequence can make even the best formulas less effective and sometimes lead to irritation or breakouts.
Dermatologists agree that how you layer products matters just as much as what you use. Heavier creams can block lighter serums, and using retinol at the wrong time of day can undo its benefits. To make things simple, experts like Karan Lal, D.O., M.S., F.A.A.D., and Mona Gohara, M.D., say there’s a basic rule to follow: start light and finish heavy. Here’s how to structure your routine for morning and night.
The right order to apply your skincare
The goal of any skincare routine is simple: clean, protect, and nourish your skin. Layering products correctly helps each step do its job better.
Cleanser
Cleansing always comes first—morning and night. In the morning, a gentle, non-stripping cleanser removes oil and sweat that build up overnight. At night, it’s about clearing away makeup, sunscreen, and pollution. If you wear makeup, double cleansing helps: use a cleansing balm or oil first, then a gentle foaming or creamy wash to fully clean the skin without drying it out.
Toner (optional)
A toner can prep your skin for what comes next, but it’s not essential for everyone. Lightweight and watery, toners help restore balance after cleansing and boost hydration or exfoliation, depending on the formula. In the morning, a hydrating toner with glycerin or hyaluronic acid can keep skin plump. At night, one with mild acids like lactic or glycolic can help with texture and brightness.
Treatments and serums
This is where you target specific concerns. Think vitamin C in the morning to protect against free radicals and pollution, or retinol at night to encourage cell turnover. These concentrated formulas should be applied directly after cleansing (and toning, if you use one) so the active ingredients can absorb easily. Use only one or two at a time to avoid irritation.
Eye cream
Your under-eye area is thinner and more delicate, so it benefits from a separate product. Lightweight, hydrating eye gels work well in the morning to reduce puffiness, while richer creams or those with retinol can help smooth fine lines at night. Remember to tap and don’t rub, as it’s about absorption, not pressure.
Moisturizer
No matter your skin type, moisturizer is non-negotiable. It locks in everything underneath and strengthens your skin barrier. In the morning, choose a lighter lotion that layers well under sunscreen. At night, switch to a thicker cream or balm that supports repair while you sleep.
Sunscreen (day only)
Dermatologists say SPF is the most important step in your entire routine. Use it every single morning, even on cloudy days or if you’re indoors near windows. Opt for a broad-spectrum SPF 30 or higher, and make it your final layer after moisturizer. If you’re outside, reapply every two hours of exposure.