Facial Cosmetics

As the eye area changes with age, even small tweaks in brow makeup can reshape your whole look. One pro secret that works especially well for women over 65 is knowing exactly where your brows should begin and end. This simple adjustment creates a softer frame for the eyes and brings back balance that thinning … Read more

Eye makeup gets trickier with age, but the right approach can make your eyes look lifted, rested, and more defined. One of the most effective tricks comes from beauty pro Lois Joy Johnson. Her advice on eyeliner placement is an easy way to refresh your look without changing your entire routine. Women over 50 often … Read more

The texture of your skin changes once you pass 50. Features soften and color doesn’t land the same way it used to. That’s why many pro artists recommend a habit that works for everyone but becomes especially helpful after 50: focus your coverage on the center of your face first. Let’s get into why placing … Read more

A smooth, natural-looking base gets harder to achieve with age, especially when foundation starts settling into lines or clinging to dry patches. Beauty expert Lois Joy Johnson has a simple trick many women overlook. It involves a basic makeup sponge—not to apply your foundation, but to fix it after it’s on your skin. This small … Read more

Beauty influencer Kat James’ approach to eyeshadow is simple, soft, and wearable, especially for anyone dealing with texture, hooded lids, or the changes that come with age. Her routine focuses on flattering tones, smart placement, and products that work with your skin. James has built a loyal following on TikTok thanks to her easy tutorials … Read more

Makeup after 60 works best when it adapts to the way your skin, features, and texture change with age. Some small shifts in technique can have more impact than buying new products or following trends, and many pros say the real magic comes from simple, strategic habits. Here, we’ll focus on one of the most … Read more

Makeup hits differently after 50. Skin shifts, features soften, and the techniques that worked in your 30s don’t always land the same. Some simple adjustments to your routine might be helpful, and the right ones can change the way your makeup looks and feels. Beauty expert Lois Joy Johnson says that, as our faces become … Read more

Tyra Banks has tried countless beauty products through runway seasons, TV work, and long days under bright studio lights. But the habit she swears by isn’t a pricey serum or an exclusive dermatologist treatment. It’s something you probably already have in your bathroom: a simple washcloth. In the next sections, we’ll walk through Tyra’s exfoliation … Read more

Makeup after 60 has a lot to do with sharpening features, softening shadows, and bringing back contrast where time has blurred the edges. One of the most effective pro tricks for this age group is creating a new eyelid crease, which lifts and opens the eyes without heavy makeup. This technique works on every face … Read more

Finding a foundation that stays smooth on mature skin can feel like an endless search. What once blended easily may now settle into fine lines, emphasize dryness, or lose its glow by midday. A pro makeup artist says a few simple shifts can help your skin look fresh without caking, creasing, or clogging pores. Beauty … Read more

Makeup tends to get more complicated with age, because your skin, features, and colors shift in subtle ways. Many women over 55 feel like their old routine doesn’t work the way it used to. The good news is that a few smart adjustments can make everything feel easier and look better. In the following sections, … Read more

Makeup pros agree that there’s one trick that can make mature eyes look softer, brighter, and more defined after 50. It’s switching from black eyeliner to brown. This adjustment gives the eyes shape and contrast without the harsh edges that darker lines can create. Many women notice that as lashes thin and eyelids lose firmness, … Read more

After 50, skin becomes thinner and drier, and texture, tone, and color behave differently. That’s why your makeup routine might need small tweaks in this new stage of life. Here, we’ll look at what top beauty pros recommend for mature skin, starting with the simple tip: testing your makeup in the right spots. Then we’ll … Read more

The right placement of concealer, liner, shadow, and mascara can shift the entire expression of the face. Makeup artists like Tasha Reiko Brown and Kate Lee have used subtle adjustments—not extreme trends—to create that soft, open, doe-eyed effect. Here, we’ll look at five pro-approved moves that work for small, hooded, round, and deep-set eyes. We’ll … Read more

The updates in makeup and skincare after 55 often come down to how you apply what you already have. One simple technique, used by seasoned makeup artists and facialists, can help your skin look lifted, smoother, and more alive without adding extra steps. Here, we’ll break down the upward-and-outward method, why it works so well … Read more

Finding the right foundation after 60 can be tricky. Many formulas cling to fine lines, emphasize dry patches, or feel heavy on the skin. But Laura Geller‘s best-selling Baked Balance-n-Brighten Color Correcting Foundation manages to do the opposite. Known for its light, luminous finish, this award-winning formula gives mature skin the soft radiance and tone … Read more

Once you hit 50, makeup starts to feel a little different. What worked in your 30s or 40s doesn’t always give the same results anymore—foundation looks heavier, skin feels drier, and your usual go-to tricks don’t seem to blend as easily. According to celebrity makeup artist Gita Bass, the biggest shift isn’t about buying more … Read more

You might think a glowing, youthful look after 50 means spending hours on skincare or layering makeup, but experts say the real secret often comes down to small, smart details. Here, we’re covering one of the simplest tricks that doesn’t even involve foundation or highlighter, and it’s all about the brows. Brows frame your face, … Read more

Jordan Chiles is proving that a strong skincare and makeup routine can be just as essential as perfecting a vault. Her skincare and makeup routine has become a key part of how she maintains her signature Olympic glam, even through sweat and emotional moments. And as someone whose face is on display while flipping, twisting, … Read more

Many women over 55 want their makeup to look fresh, bright, and flattering without adding heaviness or emphasizing fine lines. One simple trick that makeup artists swear by can quickly lift your look and make your eyes appear more awake: using shimmer shadow and liquid liner together. This easy technique adds light, definition, and dimension … Read more

A great mascara can be central as we age, especially as lashes start to thin, fade, or lose their natural curl. For women over 60, finding one that defines without clumping, flakes, or irritation is key. As celebrity makeup artist Kat James explains, “there are ways to work with those changes instead of against them”. … Read more

Women over 60 often want their makeup to look light, flattering, and expressive without feeling overdone. One of the easiest ways to bring life back to your face is through your eyes, and professional makeup artists agree that a little color and a soft cat-eye can make a world of difference. This isn’t about bold, … Read more

There’s a beauty habit that one well-known 50+ influencer swears by, and it doesn’t involve a long routine, pricey gadgets, or complicated steps. The tip comes from mature beauty influencer Lori Altermann, who insists on applying sunscreen before she even steps out of her bedroom. Her logic is straightforward: if indoor plants can get sun … Read more

Makeup artist and beauty founder Laura Geller has spent decades creating products for women. Now 68, she has become a trusted voice for women over 60 who want to look fresh, glowing, and confident without covering up who they are. In a recent conversation with Prevention, Geller shared her top makeup strategies for mature skin. … Read more

Dry, cracked lips are a year-round nuisance, but the colder months can make things worse, especially for mature skin. As lips lose moisture and collagen with age, they need more than a basic balm to stay soft and smooth. That’s where the latest generation of lip care comes in: formulas that hydrate deeply, smooth lines, … Read more

If your makeup isn’t giving you that fresh, lifted look anymore, the problem might be your routine. Many women over 50 are unknowingly stuck on habits that once worked but now emphasize fine lines, dullness, and texture. The good news is that a few small changes can instantly modernize your look. Celebrity makeup artist Sandy … Read more

Finding makeup that flatters mature skin isn’t always easy. Over time, skin becomes thinner, drier, and more textured, so the products and tricks that once worked don’t always do the trick anymore. According to top makeup artists, there’s one technique that can lift and freshen your look after 60, and it’s pairing a luminous foundation … Read more

If you’ve ever wondered how women over 50 on Instagram seem to radiate that effortless glow, the secret might be in something deeper than a new miracle serum or 12-step routine. Some of these influencers are embracing where they are, and it shows in their skin, confidence, and energy. Across social media, women like Kat … Read more

A natural glow never goes out of style, but the way you get it should evolve with your skin. Many women over 50 find that old bronzing habits—like heavy contouring or matte powders—start working against them. The goal isn’t to fake a tan or hide lines. It’s to add warmth, life, and a soft radiance … Read more

Finding the right eyeliner after 50 can be tricky. Skin around the eyes gets thinner, drier, and sometimes less firm, which means the same black liquid liner that looked sharp in your 30s might now feel harsh or skip across the lid. Choosing the right product can bring definition back and make eyes look more … Read more