Facial Cosmetics

Jordan Chiles is proving that a strong skincare and makeup routine can be just as essential as perfecting a vault. Her skincare and makeup routine has become a key part of how she maintains her signature Olympic glam, even through sweat and emotional moments. And as someone whose face is on display while flipping, twisting, … Read more

Many women over 55 want their makeup to look fresh, bright, and flattering without adding heaviness or emphasizing fine lines. One simple trick that makeup artists swear by can quickly lift your look and make your eyes appear more awake: using shimmer shadow and liquid liner together. This easy technique adds light, definition, and dimension … Read more

A great mascara can be central as we age, especially as lashes start to thin, fade, or lose their natural curl. For women over 60, finding one that defines without clumping, flakes, or irritation is key. As celebrity makeup artist Kat James explains, “there are ways to work with those changes instead of against them”. … Read more

Women over 60 often want their makeup to look light, flattering, and expressive without feeling overdone. One of the easiest ways to bring life back to your face is through your eyes, and professional makeup artists agree that a little color and a soft cat-eye can make a world of difference. This isn’t about bold, … Read more

There’s a beauty habit that one well-known 50+ influencer swears by, and it doesn’t involve a long routine, pricey gadgets, or complicated steps. The tip comes from mature beauty influencer Lori Altermann, who insists on applying sunscreen before she even steps out of her bedroom. Her logic is straightforward: if indoor plants can get sun … Read more

Makeup artist and beauty founder Laura Geller has spent decades creating products for women. Now 68, she has become a trusted voice for women over 60 who want to look fresh, glowing, and confident without covering up who they are. In a recent conversation with Prevention, Geller shared her top makeup strategies for mature skin. … Read more

Dry, cracked lips are a year-round nuisance, but the colder months can make things worse, especially for mature skin. As lips lose moisture and collagen with age, they need more than a basic balm to stay soft and smooth. That’s where the latest generation of lip care comes in: formulas that hydrate deeply, smooth lines, … Read more

If your makeup isn’t giving you that fresh, lifted look anymore, the problem might be your routine. Many women over 50 are unknowingly stuck on habits that once worked but now emphasize fine lines, dullness, and texture. The good news is that a few small changes can instantly modernize your look. Celebrity makeup artist Sandy … Read more

Finding makeup that flatters mature skin isn’t always easy. Over time, skin becomes thinner, drier, and more textured, so the products and tricks that once worked don’t always do the trick anymore. According to top makeup artists, there’s one technique that can lift and freshen your look after 60, and it’s pairing a luminous foundation … Read more

If you’ve ever wondered how women over 50 on Instagram seem to radiate that effortless glow, the secret might be in something deeper than a new miracle serum or 12-step routine. Some of these influencers are embracing where they are, and it shows in their skin, confidence, and energy. Across social media, women like Kat … Read more

A natural glow never goes out of style, but the way you get it should evolve with your skin. Many women over 50 find that old bronzing habits—like heavy contouring or matte powders—start working against them. The goal isn’t to fake a tan or hide lines. It’s to add warmth, life, and a soft radiance … Read more

Finding the right eyeliner after 50 can be tricky. Skin around the eyes gets thinner, drier, and sometimes less firm, which means the same black liquid liner that looked sharp in your 30s might now feel harsh or skip across the lid. Choosing the right product can bring definition back and make eyes look more … Read more

If your makeup routine hasn’t changed in a decade, it might be time for an update. Many women over 50 are realizing that old techniques—once flattering in their 30s and 40s—can now accentuate fine lines, uneven tone, and dryness. The result can be makeup that looks heavier, harsher, or simply outdated. Beauty experts like Sandy … Read more

As skin matures, one of the first places to show change is the lips. They tend to lose fullness, develop fine lines, and feel drier over time. Many women turn to fillers or injections to bring back that youthful look, but there’s a less invasive option that’s getting attention, and it works in minutes. RoC … Read more

Makeup artist Laura Geller knows a thing or two about beauty. As the founder of Laura Geller Beauty and a longtime advocate for women over 50, she’s built her career helping people embrace skin that changes with age. Recently, she called out one common makeup mistake that can instantly make fine lines and wrinkles look … Read more

Makeup often plays a bigger role in creating a youthful appearance than we realize. According to makeup artist and beauty expert Elise Marquam-Jahns, one simple habit can instantly add years to your look, even when using expensive products or the trendiest techniques. As skin changes with age, the rules of makeup change too. What worked … Read more

If you’ve ever wondered why your skincare routine isn’t giving you the results you expected, the issue might not be the products—it could be the order you’re using them. Applying skincare in the wrong sequence can make even the best formulas less effective and sometimes lead to irritation or breakouts. Dermatologists agree that how you … Read more

Salma Hayek has never been shy about showing her natural skin. At 59, the actress often shares bare-faced selfies that highlight her radiant complexion and soft glow. Fans regularly ask how she manages to keep her skin looking so smooth and youthful without heavy makeup. The answer is refreshingly simple. Hayek credits one daily habit … Read more

For Kim Kardashian‘s iconic, sculpted lips, her renowned makeup artist, Mario Dedivanovic, employs a meticulous technique known as the lip fit. This innovative method combines overlining, shading, and a touch of gloss to produce a lifted and voluminous appearance. Embraced by beauty influencers, the lip fit technique has inspired many recent trends. Let’s explore the … Read more

Heavy creams often feel suffocating, especially when you battle dryness and detest the lingering greasy residue common to many moisturizers. There’s a lighter, fast-absorbing alternative that targets dehydration: Neutrogena’s Hydro Boost Water Gel, which is available for under $20 at Walmart. Let’s break down why this budget-friendly product stands out, its key ingredients, and how … Read more

This under-$12 Walmart product combats wrinkles, dullness, and uneven skin tone, and is not your typical moisturizer. It offers something simpler and more direct: a peel pad designed to gently resurface your skin and reveal a smoother, more radiant complexion. Let’s examine how the L’Oreal Paris Revitalift Brightening Peel Pads work. We’ll cover the key … Read more

Finding a moisturizer that hydrates and protects your skin under $20 doesn’t seem simple. However, Neutrogena’s Hydro Boost City Shield Water Gel with SPF 25 meets these criteria. With more than 1,200 reviews and a 4.7-star rating, and at $19.97 at Walmart, it has become a favored choice among those seeking a formula that combats … Read more

More than a pop of color, blush is a makeup tool that can replicate your skin’s natural flush or add dimension to your face. The right shade can brighten your complexion, soften prominent features, and give you a well-rested appearance. However, choosing an unsuitable hue may result in the opposite effect. Let’s break down the … Read more

When celebrity star Maura Higgins stepped into the jungle makeup-free, viewers couldn’t stop raving about her radiant complexion. No elaborate serums or luxury creams were responsible for her glow, just an affordable cleanser from CeraVe. The reality TV personality credits the brand’s accessible skincare for combating hormonal breakouts and keeping her skin clear even in … Read more

Your skin’s undertone, the subtle hue beneath the surface, is a central element when choosing the best colors to suit your complexion. The wrong lipstick shade may clash with your natural coloring or wash you out if it does not complement your undertone well. When your lipstick matches your underlying hue, even bold colors appear … Read more

Many of us have experienced a beautiful eyeshadow palette that just doesn’t work for us. The secret may lie in matching the right shades to your colorimetry. Knowing which tones work best for you can transform your looks while allowing you to buy products in a smarter way. Here, we’ll explain how your natural features … Read more

Rihanna shared her beauty secrets with Vogue when she created her signature going out makeup look. The routine is simple and quick, so you won’t spend hours in front of the mirror. In this tutorial, we’ll walk through every step and the key products that Rihanna, the celebrity behind Fenty Beauty, used to achieve her … Read more

Kim Kardashian revealed her routine for achieving a holiday makeup look that truly stands out. Here, you’ll get an intimate glimpse into the practical techniques Kim employs in her own bathroom. Her method is straightforward and hands-on, with each step having a clear purpose. The focus is on expert blending and the use of essential … Read more

Kim Kardashian follows a sequence of nine steps that carefully sets the stage for each product’s maximum effectiveness. Each step is purposefully designed to prepare her skin so the ingredients can better work their magic. In the following section, we’ll walk through her complete regimen in detail. You’ll discover the reasoning behind each step and … Read more

Eye wrinkles can be a real challenge and many makeup lovers struggle with it. Even when you have a foundation you love, it can end up highlighting your fine lines instead of hiding them. If you’re looking for a quick fix, there are simple tricks that the pros use to keep your eyes looking fresh … Read more