Big, bouncy blowouts are having a full moment again, and they’re not just tied to nostalgia. Stars, influencers, and even political figures are stepping out with fluffy curls, glossy movement, and serious root lift. The look channels the ’90s era of Cindy Crawford, supermodel glam, and runway hair that had a strong presence.
Let’s look at why names like Sabrina Carpenter, Kristi Noem, Kylie Jenner, Kaia Gerber, and Melania Trump are pushing the trend forward. We’ll also cover a guide on how to recreate this hairstyle at home.
Sabrina Carpenter and other personalities are bringing blowouts back
Sabrina Carpenter is one of the biggest driving forces behind the return of the blowout. Her blond hair, brushed into airy curls with curtain bangs, shows how soft volume can shape the face without feeling heavy. Her style nods to classic ’90s glam but adds a modern finish that fits her performances, red carpet looks, and her constant presence in US pop culture.
Kristi Noem brought the blowout into the political spotlight. She has appeared in blown-out curls while wearing her DHS and ICE uniforms, a contrast that sparked plenty of discussion online. Her look mixes high shine, bold barrel curls, and that wide, lifted shape that defined the ’90s, making her one of the more unexpected faces attached to the trend.
Kylie Jenner also pushed the blowout back into the spotlight when she wore the style at the Golden Globes. Paired with an archival Versace gown first worn in 1999, the hair completed her entire throwback moment. Kaia Gerber followed a similar path, recreating her mother Cindy Crawford’s signature blowout for a recent photo.
The look is everywhere right now. TikTok creators are posting tutorials using velcro rollers, hood dryers, satin rods, and even socks to get that lifted, fluffy shape. Even Melania Trump posed for her White House portrait with a polished, high-volume blowout that leaned more controlled but still referenced the trend’s core style.
How to make this look at home
With so many public figures embracing the look, it’s natural to want to try it yourself. The good news is that the blowout is doable with a few tools and a bit of patience. Here’s a straightforward way to get the big, bouncy shape:
- Wash and condition with products that add light volume but don’t weigh the hair down. Apply a heat protectant and a volumizing mousse or foam for hold.
- Rough-dry the roots to lift them before using a round brush. Use a medium or large round brush to pull sections upward and outward while blow-drying.
- Wrap each finished section around velcro rollers to cool and set the curl. Let the rollers sit until the hair is fully cool. A hood dryer helps if you want a stronger hold.
- Remove rollers gently and brush through with a paddle brush or wide-tooth comb. Finish with a light mist of flexible hairspray to keep movement without stiffness.
This style works best when you let the hair cool completely and avoid touching it too soon. The brushed-out finish is what gives it that fluffy feel.