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A top beauty industry expert’s advice for women over 60 to enhance their makeup

Makeup, advice, women

Senior woman with eyeshadow brush and mirror.

Makeup after 60 has a lot to do with sharpening features, softening shadows, and bringing back contrast where time has blurred the edges. One of the most effective pro tricks for this age group is creating a new eyelid crease, which lifts and opens the eyes without heavy makeup.

This technique works on every face shape and every skin tone. Here, we’ll explain how this crease trick helps mature eyes look brighter, and we’ll cover other practical makeup tips for women over 60 who want a natural boost.

Why creating a new crease helps mature eyes look lifted

As skin thins and softens with age, the natural crease tends to drop or disappear. Hooded lids become more common, and shadow placement can get lost under the overhang. Creating a fresher, slightly higher crease works like a visual hinge. It redirects attention upward, adds structure back to the eye area, and gives lids a clearer surface for color.

Instead of putting a darker shade deep inside your natural crease, place a soft medium tone slightly above where your crease used to be, such as gray, taupe, or light brown. Blend the shade upward with a gentle sweep, keeping the edge hazy so it looks natural. This pushes back the lid heaviness and makes the upper eye look smoother and more defined.

For women over 60, this is especially helpful because it creates space where the lid has started to collapse and restores the eye’s shape without adding weight. Besides, a new crease gives you more control over where your eye makeup sits.

Other makeup tips that work well for women over 60

Once you’ve reshaped your crease, a few other targeted steps can pull everything together in a clean, natural way.

The right makeup application can highlight the eyes, soften the edges of aging, and make makeup sit comfortably on your skin. Follow these tips to achieve the bright, polished look you want.

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